1. Purpose

3 WHY's APPROACH

Ask "why?" three times to get to the values

1. Objectives (Have)

• more money (personal)
• more clients (business)

2. Goals (Do)

• what are you going to do with the money? (personal)
• what are you trying to accomplish by selling more product or having more clients? (business)

3. Values (Be)

• Freedom, family, fun
• Provide value, help people, make lives more meaningful