6. Strategy

GROWTH HACKING

• Rapidly build a business
• Promote quickly without large budget
• Right mindset, think of growth, all the time!
• Low cost and flexible

Traditional Tools

• Commercials and Print Ads
• Media Planning
• Press Releases

Growth Hacking

• Data Analytics
• Blogs and Content Marketing
• Platform APIs
• SEO
• Referral Programs

Examples:

• Create waiting lists before launching
• "Pin It" Button type solution (developer + crosspollination)
• Add referral code to emails
• Reference social profiles
• Rewards for singing up for email list
• Give discounts if customer shares your business or social profile
• Engage with competitors' followers
• Add share button to blog posts
• Celebrity reviews and referrals
• Industry experts' talks

How to?

• Where are your customers?
  • Target them