a. SEO

Search Engine Optimization (SEO) Basics

How to improve your page's ranking in search? (Rank Brain)

On-page vs. Off-page SEO

Local SEO

• Optimize titles
  • Make engaging and actionable
  • Add numbers in the title ("15 Things to...") Odd numbers perform better than even numbers
• High quality content
  • Focus on quality, not quantity
  • Get straight to the point
  • Keep it short
  • Make it engaging
  • Update old blog posts
  • Make blogs around 1,800 words
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• Keywords
  • Use a few times on the page
  • Use in domain and URLs
  • Semantic SEO (use related words and phrases; get from "related to" terms on the bottom of Google search or "Google Suggest" in search bar)
• Website stricture
  • Use "flat" structure: make any resource 3 clicks away
• Proper structure of the page (h1, h2, h3...)
• Keep your bounce rate low
  • Make content engaging
  • Start your intro with outcome (blog)
  • Make it actionable (blog)
• External links (outgoing links)
  • Link to respected sites
• Internal links (links to internal pages)
  • Link to the most important pages in your website
  • Create structure with links
  • First Link Priority Rule (first link's text is what search engine will use as keyword for the target page)
• Fix broken links
• Quality backlinks
  • Other respected websites linking to your page
• Images and video
  • Optimize for quick loading (smaller file size)
  • Add at least one per page
  • Use keywords in image file names
  • Add alt text with keywords
  • Using video increases conversion rate
• Social share buttons
• Article comments help ranking
  • Add call to action
• Page load speed
  • Optimize images
  • Use faster hosting
• Optimize for mobile devices
• Focus on UX
• Detailed Contact Us page
• Get more traffic

Local search

Keyword optimization

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