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START WITH "WHY"
START WITH "WHY"
TED: Simon Sinek "How great leaders inspire action"
TELL GREAT STORY
TELL GREAT STORY
- What makes you different?
- Two ways to tell your story:
- Personal (inspire)
- Higher purpose (change the world ever so slightly)
- Take people on a journey
- Forget about buzzwords and trends
HOW TO FORMULATE YOUR MESSAGE?
HOW TO FORMULATE YOUR MESSAGE?
"It just happens that we make great computers" Apple marketing
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